To Hype or Not to Hype?
Like many bloggers on this site, I have set up my WordPress account to send a tweet every time I publish a new post. I did have it set up to post to Facebook too, but that mechanism seems no longer to work so I usually post my offerings there by hand. I joined Google+ some time ago, and did likewise, but found it to be a complete waste of time so haven’t logged on for months. Sometimes if a topic comes up that I’ve covered in an old post, I’ll tweet it again, but that’s the extent to which I “pimp” my blog.
However, I have noticed that over the last few months my Twitter feed is increasingly clogged up with multiple copies of blog advertisements from people I follow, often with requests like “Please Retweet”. I have to say I don’t like this at all. It seems very tacky to me to be constantly screaming for attention in this manner. If people want to retweet or link to my posts then I’m very chuffed, of course, but I don’t think I’d feel the same way if I touted for traffic. Anyone who blogs already runs the risk of being labelled an attention-seeker. That doesn’t bother me, as in my case it’s probably true. But there are limits…
Whenever I write a blogpost, the extent of my self-promotion is this: tweet my blog-link about 3 or 4 times in the same day it’s published…
I think even that is excessive. I’m very unlikely to read a blog post that’s been rammed down my neck on Twitter four times in a single day, very unlikely to retweet said link, and indeed very unlikely to read anything further from an author who indulges in such a practice. Call me old-fashioned, but I struggle to keep up with Twitter anyway and I only follow about 100 people. I can do without this unseemly conduct. It’s nearly as bad as the “promoted tweets” (i.e. SPAM) that also plague the Twittersphere. More importantly, people don’t seem to realise that there is such a thing as too much publicity.
The answer is simple. Write interesting stuff, put it out there and people will be interested in it. It’s the same with scientific papers, actually. Write good papers and people will find them and cite them. Simples.
I realise my attitude in this regard is quite unusual and shaped by my own experiences and circumstances. I don’t make any money from this blog – it’s really more of a hobby than anything else – and I don’t particular care how many people read the items I post. If I did I wouldn’t put up things about Jazz or Poetry or Opera, as these have very little popular appeal. I just enjoy writing about such things, and sharing things I come across. I’m not denying that I like it when posts prove popular and/or provoke discussion, of course. But I don’t get upset when others sink without trace, as many do.
Moreover, having more blog hits isn’t going to advance my career one jot. Possibly quite the opposite, actually. I know there are plenty of important and influential people out there who think having a blog is some sort of aberration and in order to keep it going I must be neglecting my duties as an academic (which, incidentally, I don’t), so if anything it probably has a negative overall effect.
I realise that, as an amateur blogger, my attitudes are probably very different from the majority of those who actually earn money from this activity. The Guardian science bloggers, for example, get paid according to the number of page hits they generate. Unfortunately the result is that the Guardian itself repeatedly tweets links to every new post, as does every individual author. The resulting deluge of tedious advertising no doubt generates traffic that helps increase revenue, but its effect on me is that I no longer read any of the posts there.
There. I’ve said it. No doubt there’ll be angry reactions from fellow bloggers. If this post has offended anyone then I’m sorry, but please remember to retweet it, share on Facebook, Google+, etc.Follow @telescoper