When scientists help to sell pseudoscience: The many worlds of woo
Since Professor Moriarty has mentioned me by name (not once, but twice) in his latest post, the least I can do is reblog it. In fact I agree wholeheartedly with his demolition of the pathological industry that has grown up around “Quantum Woo”…
…or, as Peter Coles suggested, The Empirical Strikes Back
Until a couple of weeks ago, I was blissfully unaware that there was a secret out there that had the potential to change my life forever. I could do anything, be anything, get anything I so desired… if I only knew The Secret. Despite my hitherto abject ignorance, it’s not a particularly well-kept secret: millions know about it — and its universal law of attraction guiding ‘principle’ — largely due to Oprah Winfrey’s glowing and gushing endorsement:
Nor is The Secret anything new. The film which first gave it away was released nearly a decade ago. Like the best memes, however, its rate of infection continues to grow. Googling “The Law of Attraction” gives millions upon millions of hits, and counting.
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