Tory MP author of ‘How To Win a Marginal Seat’ … lost his marginal seat on Thursday

Sometimes irony is too delicious for words…

Pride's Purge

Gavin Barwell’s book ‘How To Win a Marginal Seat‘ was heavily praised by top Tories as a textbook on effective campaigning:

Boris Johnson wrote highly of the book:

Unfortunately for poor Gavin such hubris didn’t help him on Thursday – he lost his marginal Croydon seat to Labour’s Sarah Jones.

And even more hilariously – Gavin has just been put in charge of Theresa May’s campaigning.

Although I’m not sure May needs advice from anyone on how to f*ck up election campaigns …

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3 Responses to “Tory MP author of ‘How To Win a Marginal Seat’ … lost his marginal seat on Thursday”

  1. Joseph Conlon Says:

    Not sure this makes any useful point – surely it is obvious that any Conservative candidate defending a 200 majority in a London seat on this election was going to lose based on national factors, irrespective of how good his or her local campaign was.

    The same logic would say that there is no political insight to be gained from any Conservative MPs who lost their seats in 1997, or Scottish Labour ones who lost in 2015.

  2. Anton Garrett Says:

    Hubris –> nemesis.

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