The Best Men Can Be Unshaven

This advertisement by the Gillette company (purveyors of razors and other shaving products) has been causing a social media meltdown among the male snowflake fraternity:

It seems that the message conveyed in this short film – that men could do more to tackle bullying and harassment – is proving unpopular with certain men. I think it’s a reasonable inference that those men who feel the need to rant about this commercial actually think that they should be entitled by virtue of their gonads to engage in the kind of behaviour challenged therein and indeed threatened by any suggestion that they should not behave like prats. in my opinion the fact that there has been such a reaction demonstrates beyond any doubt how important the message is that toxic masculinity is a problem.

As a recent winner of Beard of the Year I feel it is important to point out that because I have a full beard, I never use Gillette (or any other shaving) products. My continuing not to use Gillette products should therefore not be interpreted as opposition to the message contained in this particular advertisement nor should my refusal to be upset by a commercial be interpreted as an endorsement of Gillette products. If, on the other hand, the Gillette company were to find it within their capacity to introduce a range of beard care products then, in return for receipt of an appropriately generous free supply of said products, I would be willing to advertise them on this site. Indeed, given the ever-increasing numbers of men preferring to be unshaven, it would seem to be a good idea from purely business grounds to diversify its range in order to cater for the hirsute market. I hope this clarifies the situation.

P.S. Another idea would be for Gillette to develop a range of toxic shaving products, specifically for those men who think toxic masculinity is just fine….

6 Responses to “The Best Men Can Be Unshaven”

  1. Anton Garrett Says:

    Gillette must have known that this would cause a stir. We shall find out whether all publicity is good publicity. But I certainly have happy memories of the Gillette Cup.

    • telescoper Says:

      Businesses test out commercials like crazy before using them, so I think Gillette knew exactly what they were doing.

      • Anton Garrett Says:

        The Basil Fawlty approach to marketing? At present it has nearly a million thumbsdowns on YouTube, twice as many as thumbups and not far off the record for the first 5 days.

      • telescoper Says:

        That doesn’t surprise me, but I guess what matters for Gillette is what it does for sales!

    • telescoper Says:

      I note that Piers Morgan is one of the most vociferous opponents of this advert. I regard that fact as a strong endorsement of the advert.

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