## The First Bookie

I read an interesting piece in Sunday’s Observer which is mainly about the challenges facing the modern sports betting industry but which also included some interesting historical snippets about the history of gambling.

One thing that I didn’t know before reading this article was that it is generally accepted that the first ever bookmaker was a chap called Harry Ogden who started business in the late 18th century on Newmarket Heath. Organized horse-racing had been going on for over a century by then, and gambling had co-existed with it, not always legally. Before Harry Ogden, however, the types of wager were very different from what we have nowadays. For one thing bets would generally be offered on one particular horse (the Favourite), against the field. There being only two outcomes these were generally even-money bets, and the wagers were made between individuals rather than being administered by a `turf accountant’.

Then up stepped Harry Ogden, who introduced the innovation of laying odds on *every* horse in a race. He set the odds based on his knowledge of the form of the different horses (i.e. on their results in previous races), using this data to estimate probabilities of success for each one. This kind of `book’, listing odds for all the runners in a race, rapidly became very popular and is still with us today. The way of specifying odds as fractions (e.g. 6/1 against, 7/1 on) derives from this period.

Ogden wasn’t interested in merely facilitating other people’s wagers: he wanted to make a profit out of this process and the system he put in place to achieve this survives to this day. In particular he introduced a version of the overround, which works as follows. I’ll use a simple example from football rather than horse-racing because I was thinking about it the other day while I was looking at the bookies odds on relegation from the Premiership.

Suppose there is a football match, which can result either in a HOME win, an AWAY win or a DRAW. Suppose the bookmaker’s expert analysts – modern bookmakers employ huge teams of these – judge the odds of these three outcomes to be: 1-1 (evens) on a HOME win, 2-1 against the DRAW and 5-1 against the AWAY win. The corresponding probabilities are: 1/2 for the HOME win, 1/3 for the DRAW and 1/6 for the AWAY win. Note that these add up to 100%, as they are meant to be probabilities and these are the only three possible outcomes. These are `true odds’.

Offering these probabilities as odds to punters would not guarantee a return for the bookie, who would instead change the odds so they add up to more than 100%. In the case above the bookie’s odds might be: 4-6 for the HOME win; 6-4 for the DRAW and 4-1 against the AWAY win. The implied probabilities here are 3/5, 2/5 and 1/5 respectively, which adds up to 120%, not 100%. The excess is the overround or `bookmaker’s margin’ – in this case 20%.

This is quite the opposite to the Dutch Book case I discussed here.

Harry Ogden applied his method to horse races with many more possible outcomes, but the principle is the same: work out your best estimate of the true odds then apply your margin to calculate the odds offered to the punter.

One thing this means is that you have to be careful f you want to estimate the probability of an event from a bookie’s odds. If they offer you even money then that does not mean they you have a 50-50 chance!

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